What is an E-Commerce Degree, and Why Do I Want One?

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What is e-commerce?

You may have heard about e-commerce before, but what is it exactly? E-commerce involves doing business online using the Internet and “purchasing and selling products, information or professional services all of which are accomplished through fax, email, and the use of various other electronic tools” [i]. E-commerce could make it easier to conduct business globally which may not have been possible in the past prior to the Internet. Since it seems to be an ever-changing, innovative field, keeping up with the latest trends is essential to the success of e-commerce.

What do e-commerce professionals do?

E-commerce specialists may analyze sales data and daily web traffic, create email promotions, use social media, and work alone or in teams. They should have strong communication skills, be detail oriented, and strong at multi-tasking. The industry is typically dynamic so being able to think on your feet could go a long way in this business.

What are e-commerce degrees?

E-commerce degrees combine marketing and business education with technology [ii]. The foundation of an e-commerce degree tends to be similar to a standard business degree yet it also delves specifically into online business. Online education could fit well with earning an e-commerce degree since it tends to be more flexible than a traditional degree and requires use of the Internet. Online students may also work full-time while earning their degrees and this could help them hone usable soft skills such as communication and working within a team setting.

What type of e-commerce degrees could you earn?

With a two-year associate in e-commerce, you may learn about marketing, business, and management fundamentals, along with computer basics. A four-year bachelor’s in e-commerce is typically the minimum educational requirement desired by employers—with graduate degrees becoming preferred. A bachelor’s in e-commerce could supplement what you have already learned while earning your associate’s degree. E-commerce, undergrad certificate programs might be another way to boost your knowledge of the e-commerce field.

What are some typical e-commerce degree college courses?

You may learn some Internet coding, Web design, and courses that teach advertising and marketing basics [iii]. According to elearners.com, other e-commerce classes [iv] could be: 

  • E-commerce: An Introduction
  • DHTML Fundamentals
  • Organizational Behavior: Communication and Conflict Resolution
  • ATM Networking
  • Solving PC Problems

What types of careers could you have with an e-commerce degree? 

Depending on the level of education you have in e-commerce, you could have a career such as:

  • Information systems manager. Information systems managers usually oversee computer-related operations and may ensure that the right computer system is used within an e-commerce industry [v].
  • Marketing manager. Marketing managers may work at creating interest in certain brands, products, or services for e-commerce businesses [vi].
  • Entrepreneurs. An entrepreneur is someone who “organizes, manages, and assumes the risks of a business or enterprise” and may start his or her own e-commerce business [vii].

What can you do with an e-commerce degree? 

Whether you start your own online business or work for a business, you may have different options regarding your career after earning your e-commerce degree. In addition to the three careers previously mentioned, you may also become a content manager for an online site, be a virtual concierge, or act as a business continuity specialist [viii].

Earning your e-commerce degree could take you one step closer to jumpstarting your career. What are you waiting for?

About the Author: Rachel Maleady is a freelance writer and works for Elearners.com; where she helps manage their online community. In her spare time she enjoys photography, writing and shopping.

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