According to the Bureau of Labor Statistics, public relations specialists earn an average of $50,000 and enjoy a positive job outlook. Public relations is a fascinating field that involves a diverse array of job functions. PR professionals do everything from writing speeches to coordinating events to lobbying the government. Below explains the the top 4 benefits of getting a degree in public relations.
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1. Challenges and Rewards
PR professionals spend a lot of time analyzing target events and behaviors, working directly with clients, and doing a lot of writing. PR professionals should be innovative, outgoing, and enjoy working under pressure. Many PR professionals enjoy the daily challenge of managing public opinion and feedback. In fact, they find satisfaction in being able to successfully manage difficult projects with tight deadlines in a fast-paced environment. A PR job offers limited structure and daily stability with plenty of excitement and challenges.
2. Universal Demand
Public relations is the art of using communication techniques and multimedia platforms to create positive public opinions. Non-profit organizations, such churches or governments, as well as for-profit businesses all heavily rely on public relations professionals to maintain a positive public image. In addition to these, PR professionals must competently respond to crises and emergencies. There will always be a universal demand for PR professionals.
3. Career Flexibility
There are endless career paths for a PR graduate. PR professionals work in a variety of industries, including healthcare, education, business, and the government. PR professionals also enjoy a variety of career options, such as working in HR, sales, media, and marketing. PR professionals also work with different media platforms such as radio, television, and social media. Once you have a well-established career and experience, you can consider working as a freelance PR consultant. Either way, a PR career offers excellent career flexibility.
4. Academic Excellence
Public relations is a fascinating combination of marketing, communications, and social-psychology. PR programs provide a well-rounded combination of engaging subjects and practical tools and techniques. Students learn everything from historical propaganda manipulation techniques to modern social media management. The good news is that there are many excellent online PR degrees available for the working adult. For example, Kent State University offers a master’s degree in public relations online.
In conclusion, a PR graduate will enjoy plenty of challenges and rewards with multiple career options. PR academic programs train students on a variety of practical subjects with plenty of applied knowledge. Learn more about public relations specialists from the Bureau of Labor Statistics.
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on twitter: @RachelleWilber