By Dean Tsouvalas, Editor-in-Chief, StudentAdvisor
The University of Kentucky not only won the NCAA 2012 title but also ranked #7 in the Spring 2012 Top 100 Social Media Colleges list. To gain better insight into The University of Kentucky‘s social media winning formula, how the social media elements of their “see blue” admissions marketing campaign became a movement and how UK makes social media rule during the sports seasons, we spoke exclusively to Whitney Hale, social media guru at the University of Kentucky.
StudentAdvisor: Fresh off your win in the NCAA Final Four, how did the University of Kentucky’s social media play a part before, during and after March Madness?
Whitney Hale: Sports at the University of Kentucky, especially UK Men’s Basketball, has had a special place in the heart of the UK community for more than a century. UK’s social media accounts attempt to leverage that popular tradition as part of sharing the UK story. In the weeks leading up to the Final Four…Read the full interview “See Blue: Why University of Kentucky Dominates Social Media“
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