Many careers fall under the umbrella of business marketing. Common to all are determining what people want and marketing products to satisfy that want. Business marketing professionals decide where and how to best sell an organization’s goods and services and positively promote their brand. The industry is fast paced. It’s a good fit for those who are not only good with numbers but also have the ability to come up with big ideas to capture consumer attention.
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You’ll need some specific skills for a career in this industry.
- Analytical ability
- Strong communication skills
- Business and commercial acumen
Advertising and Promotions Managers make sure a product or service gets noticed, in order to increase the customer base for their client or organization. Responsibilities include the advertising campaign and media buy.
Bachelor’s of science in business administration, or a similar program, is usually required.
Pay: The median annual wage was $83,890 in May 2010.*
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Marketing Managers promote a product or service through advertising campaigns and events. They work with a team that may include media buyers, art directors, project managers, and more.
- A bachelor’s degree is necessary, however a master’s degree may provide better opportunities.
- Program of study should include specialized knowledge in marketing and new media.
Pay: The median annual wage was $112,800 in May 2010.*
Market Research Analysts evaluate the potential market for a product by studying consumer data. They determine who the target audience is, and how much they’re willing to pay.
- Bachelor’s or master’s degree, typically in business administration with a focus in marketing, or a related program.
Pay: The median annual wage was $60,570 in May 2010.*
Public Relations (PR) Managers and Specialists generate a positive market presence for their organization or client, and create good publicity for a new initiative or product.
- Bachelor’s degree is typically required, and it should include course work in communication skills and marketing.
Pay: The median annual wage was $57,550 in May 2010.*
Marketing careers are found in TV, print, radio, and digital or online advertising, as well as every sector that supplies goods or services.
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Why Consider a Career in Business Marketing?
According to the Bureau of Labor Statistics, high growth is expected in several large divisions of marketing by 2020.
|Occupation||Number of Jobs in 2010||% Change Projected by 2020||Net Change Projected by 2020|
|Advertising and Promotions Managers||216,800||+14%||29,400|
|Market Research Analysts||282,700||+41%||116,600|
|Public Relations (PR) Managers and Specialists||320,000||+21%||+68,300|
Source: U.S. Bureau of Labor Statistics
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