Internship Spotlight: HubSpot
By Sam Coren
It's time for the second installment of our StudentAdvisor Internship Spotlight series! Every week we invite college interns across the country to talk about where they're working this summer and give our readers the inside scoop on some seriously cool internships. And when it comes to cool internships, why not consider learning the ropes at the company that recently earned its second title as The Best Place to Work in Boston?
This week caught up with HubSpot Intern Angela Bray to discuss what it's like to work at a fast-growing marketing software company. Between ping-pong tournaments with execs, a no-vacation policy, and a company full of bright, fun-loving people is there anything not to love?
Major and Class Year:
Print Journalism, Marketing minor Class of 2013
What does the company do?
HubSpot is an all-in-one marketing software platform for small and medium-sized businesses. More than 4,000 companies use HubSpot to generate over 500,000 leads per month. The company also just won Boston Business Journal’s #1 place to work (for medium-size companies)!
What's your position there?
I’m a marketing intern on the MOFU (middle of the funnel) team, and also co-producer of the weekly MarketingUpdate (HubSpot TV) show.
Can you tell us about a typical day on the job?
I typically work from 9:00 a.m. until 7:00 p.m. Each day is different; I’m all over the place!
My team has a stand-up meeting every morning at 10:45 at which we each share what was done the previous day and what will be worked on the current day. As a co-producer of MarketingUpdate on Fridays, I manage the #HubSpotTV live results on Twitter, responding to some and sending the good ones to whoever is on the show (usually Mike Volpe and Karen Rubin) so they can answer/comment right then and there. In addition to that and working with the equipment, I archive the episodes on the hubspot.tv blog.
I usually work on a webinar once or twice a week, answering questions from the audience and recording the session. Once a webinar ends, I edit and archive the recording online along with the presenter’s slides. Then I write a blog post using the content covered in the webinar to post on HubSpot’s blog.
Other tasks: create landing pages, certify landing pages, complete Content Camp landing page/blog post report cards, blog posts on marketing news, blog posts accompanying David Garland video interviews, archiving group demos data, publishing eBooks to Kindle and iTunes. I just wrote an eBook based off a webinar, and am working on my own right now!
And the best part? I’m never bored or without work.
What have you learned so far during your internship?
I have learned so many things! In a broad sense, I learn at least five new things from each eBook I read or webinar I attend. More specifically, I have learned the tactics and process of generating leads. I’ve been able to explore how HubSpot creates and offers quality content in the forms of blog posts, eBooks, guides, and webinars.
Although I am on the marketing team, I’ve been fortunate to learn about the other departments including sales and development through company meetings, intern training and mass emails.
What are your career goals, and how will your internship help you achieve them?
As a result of courses, jobs and internships over the past year or two, I’ve decided content creation, specifically in the areas of social media and blogging, are things I must incorporate into my career plans. I enjoy these things and can dedicate myself to them. Social media and blogging can be worked into any industry, since they fall into the marketing category.
My internship at HubSpot will help me achieve my career goals because it already has me doing real work! I’m doing and learning things beyond what’s taught in school. Everyone in the company is required to write two blog posts per month; I published 20 in my first month! Working on webinars has allowed me to create blog posts in any form (how-to, top list, tips, informative, commentary) which will be necessary for any job involving blogging. When it comes to social media, every company needs to be able to use it! I had a great knowledge of using social media as an individual, but this internship has taught me how to use Twitter, LinkedIn, Facebook, etc. as a marketer for a company.
What are the three biggest mistakes any intern could make?
1. Not hitting “reply-all” on emails
2. Not knowing that the mass amount of food in the kitchen is available for everyone
3. Not getting work done in a timely manner- anyone working at HubSpot can space out work and such, but it MUST get done.
What advice do you have for someone trying to get an internship position similar to yours?
Make yourself easy to find! Employers look through hundreds of applications. If you have just a Facebook, but your competitor has a Facebook, Twitter and LinkedIn... you’re out of luck. Your resume should highlight skills relevant to the position for which you’re applying. Look at the job description requirements, and list each on your resume, adding a few lines exemplifying your experience/knowledge of each.
Calling all interns! Are you spending your summer interning somewhere awesome? We'd love to hear about it! If you'd like to be interviewed for Internship Spotlight, send us a note with your name and where you're interning to email@example.com.